Developing effective marketing materials requires more than the ability to produce creative communications tools. In order to help you succeed in your marketing plans, Bryant Digital Media keeps in step with constantly advancing technologies and the shifting avenues through which you reach consumers.
This short video illustrates our journey through a major transformation in our industry.
Advertising campaigns once relied exclusively on outbound media:
- Radio
- Television
- Newspaper
- Billboards
- Direct Mail
Bryant Digital Media understands that these and other outbound marketing streams no longer dominate strategic marketing plans. Your comprehensive media plan must include social media as well as traditional methods of advertising.
Today’s winning strategies include inbound marketing techniques:
- Blogs
- Google +
- YouTube
Freed from the constraints of a 30-second time limit or a tight media-buying budget, today’s marketers can make a huge impact by leveraging the benefits of social media.
Deliver the right message through effective channels to your target audience.
Audience
Driving profitable consumer action starts with clearly defining your audience. Once you know who to target, we will help craft your attention-grabbing message and distribute it through the most effective channels.
Channels
The people you want to reach have habits – listening, viewing and online habits. Understanding their preferences and delivering your message via their favorite channels improves your response rate.
Message
To capture attention you must present relevant, consistent content with active verbs and word pictures. Descriptive copywriting becomes even stronger when complimented by large and colorful images.
Broadcast or podcast, mounted or mailed…
Your message must be remarkable.
Whether displayed on a hand-held mobile device or a freeway-mounted billboard, your marketing materials must be designed to:
- Target with precision and consistency
- Penetrate minds with a lasting image
- Invite a response with a clear call to action
If the best form of advertising is word of mouth, then effective advertising motivates a person to tell others about you, which makes you remarkable.
Inbound or outbound, earned or paid…
Your media channels must be targeted.
If your organization has what consumers are looking for, they must find you interesting and informative – but first they need to find you.
We will make sure they find you by helping to:
- Share your content to consumers searching for answers online
- Broadcast your message through paid media advertising
- Maintain regular communication through email marketing
Bryant Digital Media’s award-winning team accomplishes your content marketing objectives because we understand the strategies today’s marketers must employ to compete and succeed.